Post by account_disabled on Mar 6, 2024 0:23:35 GMT -6
Unfortunately, the phrase is not mine (although I fully share it). This postulate has the form of a manifesto, the kind that, like Cluetrain (1999), occasionally breaks into modern management. The phrase that titles this post has the stamp of Seth Godin, one of the latest and most interesting gurus. Business Week affirms that he is “the ultimate entrepreneur for the Information Age.” let's go Other 'made in Godin' phrases are: “What yesterday were factories for wealth, today are ideas.” “Ideas are the true BASIS of today's competition.” “Ideas are going to CHANGE the world.” “The ideas that spread the FASTEST win.” He makes a very revealing analysis of Vinçon's website on his blog: «After you click through on your language of choice, you’ll notice that they don’t just list their bestsellers. They list their leastsellers. I love this. Some people want to buy what everyone else is buying. But some people don’t go to restaurants that are, «so busy, no one goes there any more.
What a neat way to point out the overlooked». This is what is known as The Long Tail, an essential work by Chris Anderson, editor of Wired, where he first published this concept in 2004. His main thesis is that we no longer use the rules of traditional commerce, when 80% of income came from 20% of products (in a clear nod to the Pareto Law of 1906). Now (for example, but not only) Amazon has a huge catalog of books that allows it to sell Industry Email List not only bestsellers but also few copies of unique books. Thousands of unique books mean that we can access a much broader offering, but they sometimes swell Amazon accounts well beyond the best-sellers. A very illustrative summary in See Also (here) and on Wikipedia . In short, the objective is not to speak to 80%, but to amaze and convince 20%. It is true, they are not new proposals, but they do condense the thinking of this time.
Godin is a personal marketing product: recognizable by his bald figure, omnipresent in the most Moore style,… and with ideas. He's not a newcomer either; He has an MBA from Stanford, he was founder and CEO of Voyodyne Entertainment (an interactive direct marketing company for which Yahoo! would pay a fortune in 1998 and would provide the position of vice president, which he no longer holds). His first work that broke the mold was Permission Marketing (1999), where he analyzed the new marketing culture. We are in the era of 'permission' marketing, in clear contrast to traditional 'interruption' marketing. About the 'new' marketing, a brief lesson extracted from the first words of his ebook Knock Knock, guide to builing a web site that works: “This ebook is protected Ander the Creative Commons liceos. No comercial use, no changes. Feel free to share it, post it, print it, or copy it. This ebook is available for free by vis you bought it, you paid too much. In return, I’d consider it a mutual favor if you’d clic here and subscribe to the feed of my blog.
What a neat way to point out the overlooked». This is what is known as The Long Tail, an essential work by Chris Anderson, editor of Wired, where he first published this concept in 2004. His main thesis is that we no longer use the rules of traditional commerce, when 80% of income came from 20% of products (in a clear nod to the Pareto Law of 1906). Now (for example, but not only) Amazon has a huge catalog of books that allows it to sell Industry Email List not only bestsellers but also few copies of unique books. Thousands of unique books mean that we can access a much broader offering, but they sometimes swell Amazon accounts well beyond the best-sellers. A very illustrative summary in See Also (here) and on Wikipedia . In short, the objective is not to speak to 80%, but to amaze and convince 20%. It is true, they are not new proposals, but they do condense the thinking of this time.
Godin is a personal marketing product: recognizable by his bald figure, omnipresent in the most Moore style,… and with ideas. He's not a newcomer either; He has an MBA from Stanford, he was founder and CEO of Voyodyne Entertainment (an interactive direct marketing company for which Yahoo! would pay a fortune in 1998 and would provide the position of vice president, which he no longer holds). His first work that broke the mold was Permission Marketing (1999), where he analyzed the new marketing culture. We are in the era of 'permission' marketing, in clear contrast to traditional 'interruption' marketing. About the 'new' marketing, a brief lesson extracted from the first words of his ebook Knock Knock, guide to builing a web site that works: “This ebook is protected Ander the Creative Commons liceos. No comercial use, no changes. Feel free to share it, post it, print it, or copy it. This ebook is available for free by vis you bought it, you paid too much. In return, I’d consider it a mutual favor if you’d clic here and subscribe to the feed of my blog.